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How Real Time Bidding, DSPs, SSPs, and Ad Exchanges Work

Let’s say you’re online one day and decide to do a little shoe shopping. You navigate to your favorite store, check out a pair of boots, add something to your cart and just as you’re about to checkout,...

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SSPs, aka Supply Side Platforms

Supply Side Platforms, or SSPs as they are commonly known in the digital advertising community, are an emerging category of technology companies that are in the business of optimizing various types of...

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SSP to DSP Cookie-Synching Explained

The matching process of the SSP cookie ID to the DSP cookie ID happens through a parallel process to serving ads called cookie-syncing. Cookie-syncing is necessary because as a standard security...

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